Marketing Analytics
Hands-On Training Program | 15 Hours
Overview
This program focuses on transforming data into strategic decisions and fostering an analytical culture within marketing teams. It covers data collection, analysis, trend interpretation, and constructing dashboards that empower leadership to make precise decisions.
Who Is This Program For?
- Marketing Managers
- Analytics & Reporting Specialists
- Digital Performance Teams
- Business Owners Seeking to Understand Their Data
- Any Organization Looking to Shift from Intuition to Data-Driven Decision Making
What Will You Achieve After the Program?
- Deep Data Analysis & Interpretation
- Building Practical Dashboards
- Channel Performance Analysis
- Understanding ROI & Financial Impact
- Data-Driven Strategy Optimization
Program Deliverables
- Marketing Analytics Framework
- KPI Selection Template
- Funnel Analysis Sheet
- Executive Dashboard Template
- Optimization Playbook
Main Program Modules
Modules are structured in a professional sequence from foundation to application and measurement:
1) Foundations of Marketing Analytics
- Data Types & Categories
- Difference Between Descriptive & Predictive Analytics
- Core Key Performance Indicators (KPIs)
- Data-Driven Decision Making
2) Data Collection & Organization
- Data Sources & Tracking Methods
- Google Analytics & CRM Integration
- Data Cleaning & Sanitization
- Building a Structured Marketing Database
3) Performance Analysis & Pattern Recognition
- Funnel Analysis
- Cohort Analysis
- Attribution Models
- Customer Lifetime Value (CLV)
4) Dashboard Design & Building
- Selecting the Right Metrics
- Designing Clear & Intuitive Dashboards
- Executive Reporting & Presentation
- Translating Metrics into Strategic Decisions
5) Performance Optimization Driven by Analytics
- Hypothesis Testing
- A/B Testing Strategies
- Budget Optimization
- Optimization Framework
If you are a company or training institute interested in delivering this program to your team or clients, we would be delighted to prepare a tailored proposal for you.
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