Social Media Marketing
Executive Training Program | 15 Hours
Overview
This program provides a strategic framework for managing social media marketing professionally—from building digital brand identity and content creation, to managing engagement and converting followers into customers. The program focuses on building a cohesive, sustainable presence rather than just posting random content.
Who Is This Program For?
- Business owners
- Social media managers
- Small and medium enterprises (SMEs)
- Trainers and experts
- Any entity seeking to build a strong digital presence
What Will You Achieve After The Program?
- Build a clear content strategy
- Identify the right channels for your brand
- Improve engagement and conversion rates
- Manage digital brand identity professionally
- Measure performance and make data-driven decisions for growth
Program Deliverables
- Social Media Strategy Template
- Content Calendar Template
- Engagement Guide
- Conversion Funnel Map
- Social Media KPI Sheet
Main Program Modules
Modules are structured in a professional sequence from foundation to application and measurement:
1) Building Digital Brand Identity
- Selecting appropriate platforms
- Defining brand persona
- Visual consistency and messaging
- Digital positioning
2) Content Strategy
- Content types
- Content mapping aligned with the customer journey
- Storytelling
- Building a publishing schedule
3) Engagement & Community Management
- Managing comments and direct messages
- Building a brand community
- Encouraging participation & interactions
- Handling negative feedback
4) Converting Followers into Customers
- Designing effective CTAs
- Building a simple funnel
- Managing links and landing pages
- Conversion offers
5) Performance Measurement & Optimization
- Reach & Engagement
- Conversion Rate
- Analyzing top-performing content
- Continuous strategy optimization
If you are a company or training center looking to deliver this program for your team or clients, we would be delighted to prepare a customized proposal for you
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