StartUp Marketing
Executive Training Program | 15 Hours
Overview
This program provides a practical framework for establishing and accelerating marketing growth for small businesses and startups—from the idea stage and market validation, through crafting a clear value proposition, to building a low-cost, scalable marketing system.
The program focuses on practical application and ready-to-use tools that help entrepreneurs transition from randomness to a clear, measurable marketing framework.
Who Is This Program For?
- Entrepreneurs in the setup or early-growth phase
- Small business owners relying on trial and error
- Startups in need of a clear marketing plan on a limited budget
- Business incubators and entrepreneurship centers
- Any business struggling with customer acquisition or unclear messaging
What Will You Achieve After The Program?
- Building a clear and compelling value proposition in a crowded market
- Targeting the audience precisely and avoiding budget waste
- Designing a practical, low-cost marketing plan
- Transforming marketing activities into a continuous growth system
- Measuring results and making informed development decisions
Program Deliverables
- Startup Marketing Canvas
- Value Proposition Template
- Go-To-Market Plan Template
- Lead Tracking Sheet
- Growth Metrics Dashboard (Lite)
Main Program Modules
Modules are structured in a professional sequence from foundation to application and measurement:
1) Understanding the Market & Idea Validation
- Market and competitor analysis
- Identifying market gaps
- Hypothesis testing (Lean Validation)
- Defining the Minimum Viable Offer
2) Value Proposition & Positioning
- Identifying the customer's real pain points
- Crafting the Value Proposition
- Defining the USP
- Building a clear marketing message
3) Marketing Strategy on a Limited Budget
- Selecting the right channels
- Content marketing for small businesses
- Partnerships and relationship marketing
- Organic growth strategies
4) Converting Interest into Customers
- Designing the customer journey
- Optimizing CTAs
- Building a Follow-up System
- Managing leads
5) Measuring Growth & Continuous Improvement
- Key performance indicators (KPIs) for startups
- CAC and LTV for small businesses
- Testing and optimizing campaigns
- Building a simple growth tracking dashboard
If you are a company or training center looking to deliver this program for your team or clients, we would be delighted to prepare a customized proposal for you
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