Persuasion & Influence in Sales
Executive Training Program | 15 Hours
Overview
This program focuses on developing persuasion and influence skills in professional sales environments, covering both direct and corporate (B2B) sales.
Combining behavioral psychology, negotiation strategies, and effective presentation techniques, it aims to increase deal-closing rates and build long-term client relationships.
Who Is This Program For?
- Sales Teams
- Business Development Managers
- Entrepreneurs & Founders
- Consultants Selling Professional Services
- Anyone Relying on Persuasion in Their Work
What Will You Achieve After This Program?
- Understand the psychology behind purchasing decisions
- Professionally handle client objections
- Increase deal-closing rates
- Enhance presentation and pitch skills
- Build long-term strategic relationships with clients
Program Deliverables
- Sales Conversation Framework
- Objection Handling Guide
- Persuasion Checklist
- Sales Pitch Structure Template
- Closing Techniques Playbook
Key Program Modules
Modules are structured in a professional sequence from foundation to execution and evaluation:
1) Psychology of Purchasing Decisions
- How clients make decisions
- Emotional and logical triggers
- Biases and their impact on sales
- Building trust rapidly
2) Persuasion and Influence Strategies
- The 6 Principles of Influence
- Storytelling in Sales
- Body Language and Tone of Voice
- Crafting a Compelling Pitch
3) Objection Handling and Negotiation
- Types of Objections
- Turning Objections into Opportunities
- Negotiation Strategies
- Handling Price Sensitivity
4) Professional Sales Pitch Structuring
- Presentation Structure
- Communicating Value vs. Price
- Demonstrating Results and Data
- Strong Call to Action (CTA)
5) Closing Deals and Building Long-Term Relationships
- Closing Techniques
- Professional Follow-up Strategies
- Upselling and Cross-Selling
- Post-Sale Relationship Management
If you are a corporate company or a training center looking to deliver this program to your team or clients, we would be delighted to prepare a customized training proposal for you.
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